Growth, product & execution insights.
Practical, jargon-free playbooks for UK founders and scaling teams serious about turning ideas into traction.
Latest articles
Field notes from the work.
Digital transformation for UK SMEs: a founder's playbook
Why most digital transformation programmes fail — and the lean, founder-friendly approach that actually moves the needle for UK SMEs.
Product strategy for founders: how to choose what not to build
A practical framework for founders to set product strategy, focus the roadmap and stop drifting between half-built features.
Finding product–market fit: signals, traps and what to measure
What product–market fit actually looks like, the signals that matter, and the false positives that send founders down a year-long detour.
UX and website optimisation for growth: a conversion-first checklist
A practical, conversion-first audit you can run on any B2B website to find the leaks costing you pipeline.
Scaling a B2B startup: from founder-led sales to a repeatable motion
The operating model shifts every B2B founder must make to move from heroic founder-led sales to a repeatable, scalable revenue engine.
When to hire a fractional CPO (and when not to)
A clear-eyed look at when a fractional Chief Product Officer is the right call for a scaling startup — and when it is the wrong fix.
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